Five Common Business Mistakes

Whether you’re just starting your first business or you’ve been a business owner for years, there are a few mistakes that are common across the board. Here, you’ll learn about five of the most common (and easily avoidable) business mistakes. If you’ve made a few of these, don’t worry—they’re easily fixable as well. With help and training from Certified Information Security, you’ll be able to manage your business’s risks and start thriving.

Incompatible Investors

When you’re in the beginning of getting a business of the ground, it’s tempting to team up with any investors that come along. However, this can be disastrous for your business in the long run. Make sure to only involve investors that are on board with your vision for the company.

Inadequate Information Security Practices

It’s becoming more and more important to have an excellent grasp of information security, particularly if your business is IoT-focused. In order to ensure that your team is up to the task, invest in sending your IT or security manager to complete coursework in this valuable field. If you’re interested in developing a high-quality security team, send your employees to to find out more about available coursework and workshops.

Lack of Marketing Team

Unless you’re hoping to cater to a very small niche market, it’s of the utmost importance to hire a competent marketing team. In our competitive world, your marketing strategy must be cutting-edge and ever evolving. Without a skilled social media team to handle SEO best practices and respond to every customer across all social media accounts, your business won’t be able to reach its top potential. Although it might seem like a huge and unnecessary expense to hire a marketing team or use a third party to handle marketing, this is an expense that’s well worth it.

Risk Management Expertise

In order for your business to do well, employees must have an adequate understanding of risk management. If you think that your employees could benefit from a class, browse the list of available events from Certified Information Security. These conferences are a great way to help employees gain valuable insight into risk management so they can implement what they’ve learned at the end of the workshop.

Missing Out on Technology

When you run a business of any size, understanding and using the technology available can make a huge difference in the success of the company. Whether you’re missing out on using Google Analytics to track traffic, Salesforce to manage customer relationships, or the technology outlined in coursework from Certified Information Security, it’s important to get up to speed on the latest practices so you don’t fall behind.

Steps to Take

If you’ve realized that you’ve made any of these business mistakes, get on the right track as soon as possible. Honestly evaluate your investors, marketing team, and risk management practices to see if there are any ways to improve. If you’re not satisfied with your risk management strategy, visit to find out more about the coursework offered. There are multiple certificates available, or short conferences to attend to enhance your employees’ knowledge.